Pricing Your North County Home - Value Range Marketing - VRM
Establishing the correct listing price for Carlsbad homes, Oceanside homes, Escondido homes, Encinitas homes, or other San Diego North County homes is crucial to their successful sale. Instead of using a traditional price, Gary Harmon, your top North County Realtor, can use a powerful and proven Prudential California Realty strategy called Value Range Marketing (VRM) to determine a price range for your home. This value range will start at a price low enough to attract North County home bargain buyers and extend to a price higher that where a normal "fixed price: would be. For example, if a good fixed price for a Carlsbad home would be $1,080,000 then the correct value range would be range # 44 ($1,000,000-$1,150,876).
This innovative pricing strategy has proven to benefit everyone involved in the real estate transaction, those Selling North County homes and also those Buying North County homes alike. Value range pricing North County real estate in a range creates an entirely new buying/selling environment, an environment easing many of the obstacles and anxieties of the traditional pricing method.
Value Range Marketing - Benefits to North County Sellers
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Keeping your North County property competitive in the San Diego marketplace
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Eliminating the worry of underpricing or overpricing your North County home
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Bringing you and your North County Buyer together faster
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VRM accelerates the sales process by encouraging offers.
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Increasing the chance of finding the right buyer by exposing your property to a wider range of buyers
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Creating an environment for serious negotiation
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Getting on the "shopping lists" of more North County buyers
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VRM eliminates the difficulty of setting the exact right fixed price.
Value Range Marketing - Benefits to North County Buyers
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VRM helps North County buyers and their agents overcome any hesitancy to submit an offer knowing that the seller will entertain all offers within the price range.
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Value range pricing exposes buyers to a larger selection of North County homes.
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VRM introduces properties to prospective buyers who may not have considered the same property at a high fixed price.
Variable Range Pricing - FAQ
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Question: North County sellers ask, "Won't buyers just make offers at the lowest price in the range.
Answer: Buyers usually have a "wish" price in mind. Experienced and educated agents like Gary Harmon make sure their buyers are well aware of the approximate market value prior to submitting an offer. Buyers are encouraged to make reasonable offers.
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Question: North County buyers ask, "Doesn't the seller have to accept offers within the range."
Answer: No, sellers are not required to accept any offers, just as fixed price sellers are not required to accept any offers. At Prudential California Realty, we request our value range marketing clients respond to all offers made with the value range being used. This keeps the negotiation process going.
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Question: Why does the upper price used by Prudential California Realty end in the numbers "876?"
Answer: The "876" on a telephone keyboard stands for "VRM." Prudential used those numbers to be able to quickly recognize the original value range marketing listing from other company's counterfeits.
Value Range Marketing - What Others Think
When using value range marketing it is crucial that you establish the right price range. North County sellers tend to want the price range that is just above where their home should be priced. It takes a seasoned agent such as Gary Harmon to establish the right range. Gary first establishes a price based on a traditional approach. That is, Gary determines the market value of the North County home using the traditional method of researching other comparable North County properties and making any necessary adjustments to come up with a value. Finally, Gary applies his specialized expertise gained from more that 12 years of working with VRM to determine the correct range.
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Sandicor - The San Diego Multiple Listing Service approves of Prudential Value Range Marketing
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The California Association of Realtors support VRM pricing
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The National Association of Realtors endorce Value range pricing
Business Week Bestseller List - In the Ric Edelman best selling book, New Rules of Money, strategy # 17 says: "The next time you list your house for sale, don't list a price. Instead, assign a range of prices that you're willing to consider. By listing in a range, more potential buyers are exposed to the house." "If your agent is not willing to try this idea, find one who will!"
Buyers and Sellers who have used VRM - Prudential Value Range marketing has been a hit with both buyers and sellers. From San Diego to New York buyers on both sides of the transaction have good things to say about VRM. 38% found it excellent, 38% found in good, 15% found it fair and only 9% were not satisified.
The diagram below demonstrates the advantage of listing your North County home using VRM rather than a fixed price. It shows clearly that many more buyers will see you listing when you use Value Range Marketing. More buyer activity helps initiate offers, speeds the sales process and help maximize the sales price.
Get started using Value Range Marketing (sometimes called variable range marketing) today, contact Gary Harmon, your North County Realtor.
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